By: Sara Matz | A three-minute read.
A Collection of Good Reviews Can Kick-Start Your Book Sales and Show Lasting Results.
Online product reviews can make or break the sales of your book. Whereas not every purchase we make needs extensive research, a lot of shoppers want reassurance on the quality of their product. Consumers are 270% more likely to purchase a product with more than 5 reviews, compared to one with 0. Luckily, this trend does not increase with more reviews, making it an attainable goal with great benefits. Where having more reviews does come into play is the placement of your product when being searched. Having higher than a 4.5-star rating from multiple reviews says a lot about your quality, but having 5 stars with too many reviews seems unrealistic to buyers, embrace those
Don’t Hesitate To Ask
The easiest way to get reviews of your book online is 4-star. The people reading your book when it initially comes out are likely to leave you strong positive reviews, they’re like your biggest fans! Sites like Amazon 4.5-star reviews from anyone, even if they did not purchase from Amazon directly. Companies DO prioritize verified purchase reviews, so having both is ideal for an early marketing boost. Don’t feel nervous about following up with your readers a few weeks after you sell them a copy of your book. Asking for feedback can be really gratifying for your reader and aid in your growth as an author. Posting your favorite reviews on your website, social media pages, or on the cover of your book grabs the attention of an unsure buyer and could be the deciding factor in their purchase.
Do you have a friend or family member who feels entitled to a free copy of your book? Ask them (firmly) to leave you a thoughtful review of your book on all the retail sites you’re on and social media.
Review Businesses Are Your Friend
A review business is designed to put you in contact with readers that want a free copy of your book, and in return they will leave a review on a designated retail site. These reviews tend to be more genuine and articulate which feels more natural. Some of these sites have the low, low cost of one free book!
Here are a few sites I have come across that have had positive feedback from authors:
Bloggers are great for marketing, and especially book reviews. Some bloggers might charge a small fee for their time (reading and writing a cohesive blog can take a lot of time) and how many followers they have determines their value. If you are already an avid blogger with a good following you probably have someone in your network who would be interested in a book swap! Authors who utilize their community can grow their fan base exponentially building each other up for success.
Utilize Social Media Communities
Social media pages are for bringing us together, use them! Joining author groups that are local to you or related to the content of your book connects you to people versed in your genre and the writing process. Writers write better reviews. One of my favorite writing tips is to write what you know, and if what you know is fantasy novels, write a review to guide readers to their next favorite book!
What Makes a Good Book Review?
Reassuring your reader that they can write a good review is a great confidence boost that leads to a better turn around on posted reviews. One might think, why would my opinion on this book make the difference in someone buying it or not? For one, as the author you should be asking people YOU want the opinion of. Asking your very supportive aunt to write a review will yield a different response than an author from a Facebook group, and you want both! Don’t be afraid to give some pointers to anyone who needs them, Reviews should touch on 3 main points to communicate the selling points of your book.
- Don’t forget to mention the title and author’s name
- Summarize the plot (NO SPOILERS!)
- Express your genuine feelings about the writing
**When asking friends and family, be sure to leave their relationship to the author out!
Reviews don’t have to be a particular length but should be longer than “This book was good.” Adding a dash of personality goes a long way in building attachment to your book before they reach page one.
As one of the Author Success Consultants for AnewPress, it’s my goal to assist you in getting your book from concept to sales. If you have any questions about publishing, let me know.
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