Increase Visibility on Amazon
By: Sara Matz | A four-minute read.
Believe it or not, Amazon started out only selling books before becoming the Megatron they are known as today. Through risk-taking and excellent marketing, Amazon is now your one-stop shop, quite literally, cornering the digital retail industry. With everything being readily available on Amazon it takes a lot of fine tuning to get your book the visibility it deserves. Amazon’s only intention is to make money, and really the only way to beat the algorithm is to sell books on their site. It’s all about getting noticed.
Keywords on Amazon are not quite the same as they are on Google. When listing a product on Amazon you have sway over how it shows in their feed with word association. Some authors choose to add a subtitle to their work to attract readers looking for a defined topic, and it works. Your title, as powerful as it may be, has most likely been used before. Adding a statement about the content as the subtitle to your book will increase your chances of being found in a vague search based on the keywords in your subtitle. For example; a book titled “The Great One” does not call for the same attention as if the book had been called “The Great One: The life and career of Wayne Gretzky, the greatest hockey player ever.” This title is more substantial and hits 4 keywords that will make you book easier to find through a search function.
If you’re not sure of the strength of your keywords, set your browser to
Having an appropriate browsing category for your book will help readers find you in the vast sea of titles. This also determines your best seller ranking, so it is beneficial to be extremely specific when selecting your category. Your book is more than a nonfiction sports book, make it easy for your readers to find their niche interest in a hockey biography.
Products, especially books, with thorough reviews tend to sell better than products without. A few strong sentences that discuss the content of your book are more valuable than a ton of 5-star reviews with no substance to them. Don’t be hesitant to ask your readers to post a review on Amazon, Goodreads, and on any social media accounts if they’re willing to. Unfortunately, not everyone who verbally agrees to help post a review online will, so I would ask multiple people multiple times. A review left from someone who purchased on Amazon will hold more clout, but Amazon will accept unverified reviews as well. If your book’s cover art is attractive and the interior is formatted well and properly edited, reviews will reflect better. Nothing will deter a reader more than a review about a book being too hard to read because it is riddled with spelling and grammar issues.
Another way to get your first book to sell better is to put out a second, third, or tenth publication out on the market. The more content you put out, mixed with a strong marketing strategy, will bring readers to your other works. This does not mean you should be writing a trilogy for every story you have to tell, but connecting your publications to each other will bring your fans to your previous work. Amazon offers a “Frequently bought together” section, and much like everything else in the commercial world you can manipulate the statistics by offering complementing products. For instance, if you’re trying to sell a coffee pot in your Amazon store, selling coffee filters, thermos, or coffee in the same store will increase the sales of all your items. If your books have similar content keeping them under the same publishing imprint will boost visibility in the same fashion.
Free feels like a dirty word in sales, especially when we’re trying to make money, but hear me out…
Doing a book giveaway close to the release of your next book is a great way to get a reader committed to your second publication. Kindle Direct Publishing allows you to run an eBook for free 5 out of every 90 days and when it is properly timed can boost sales of your other publications as a reader becomes more enthusiastic about your work. Once you have several titles available, it is recommended by several indie-published bloggers to set your first title permanently free. Give the reader a little taste of who you are as a writer and get them ready to purchase more of your work on a similar topic.
Some sites offer a similar service where your book is temporarily discounted and then marketed heavily to people looking for a great deal. Book Bub leads blazed the path in this industry allowing readers to ask for genres, authors and price points they are looking for and sending crafted emails any time a book close to your interests are on discount. I personally use this service and have gotten several books from both award-winning authors and self-published authors, especially in the Sci-fi genre. The promotions run for a few days usually, and with the strong marketing boost of the emails to readers asking for your book suggestion,most authors are happy with their success.
As one of the Author Success Consultants for AnewPress, it’s my goal to assist you in getting your book from concept to sales. If you have any questions about publishing, let me know.