By: Sara Matz | A three-minute read.
You’ve spent countless hours writing and editing and now publishing (or considering publishing) it’s time to think of the fun part; the celebration! Having your book published is exciting for you, your family and friends, and any readers you have networked with, make it easy for everyone to support and purchase your book by bringing everyone together. Plus, who doesn’t want an excuse to get together? Whereas you can only have one, MAYBE two, launch parties, you can and should set up books signing for the entire time you’re marketing your book.
Throwing a launch party should be fun with the end goal of having all your attendees walk away with a copy of your book. You don’t have to be super extravagant in your planning, instead focus on who you’re inviting a plan a party they will enjoy. Attaching the launch of your book around a holiday party, for instance, should take a burden off your planning shoulders. Taking a moment from your Memorial Day BBQ or Holiday Party to thank everyone for coming and talk about your book is an easy transition and brings the focus to your book. If hosting people in your home isn’t your style, setting up a get together in a bar or restaurant is equally as fun! The added benefit of having people gather together in a public space is you can invite WAY more people and the potential for added attention to other patrons. Your food and drink plan is the secret social lubricant to lock in sales, and don’t forget to ask for reviews to help boost your online sales!
A book signing isn’t just for established famous authors if you are trying to get yourself noticed by book lovers you need to put yourself where they are. Where better to find readers than a bookstore right? That is a is a common misconception in the book marketing world. You can, and should, have a book signing anywhere that is relevant to you and/or the content of your book. The coolest book signing I’ve ever attended was at a The Mütter Museum, known in Philadelphia for medical oddities. The author wrote a book on learning medicine before the advancements in technology we know today and the person I was with bought the book, which the author signed with a personal note. We walked away with an added connection to this book we would not have had if we chose to purchase in the gift shop. The location for your book signing holds a lot of weight on your success in networking. This is especially true for nonfiction. A nonfiction book has a more defined target market and with a little creativity, you can place yourself where they are.
Many authors find success in using their book as a teaching guide, piggybacking a book signing on a public speaking engagement. Local schools, community centers, and churches are well known for giving back to the community by hosting educational or charitable events, finding one that aligns with the topic of your book is a strong foot in the door. Public speaking isn’t for everyone but takes advantage of an event with like-minded people anyway, ask if you can set up a table and network through the event on a more one on one basis. Your book signing doesn’t have to be formal all-eyes-on-you experience, by being a part of something bigger you’ve extended your reach with a fraction of the pressure. Be careful of using a vending gig as a book signing, Flea markets, for instance, you’re just another face in a sea of deals.
Alright, location is super important, but there is so much more to an event than the event itself. If you aren’t ready to woo everyone with all that charm people will remember the party, not you and your book. I can’t stress enough the importance in customizing what you write in the cover of a book signing, for people you know it’s great to put something personal with your signature, but for everyone else having 2 or 3 phrases to rotate between keeps you looking fresh and feels more personal than it is. Using something like, “I hope you enjoy reading as much as I enjoy writing” is powerful to a reader and the joy comes back every time they glance at the message. Be sure to have a sign-up list to collect email addresses from new fans. If you have a mailing list or blog adding collected email addresses will keep you in their mind for any future work you put out. Business cards are inexpensive and the perfect take away from an event, having links to your public social media pages and website helps people suggest your book to people in the future, or find you to purchase later.
Your event should be well documented, not only for you, but as a promotional tool. At this point you should have a social media presence around you as an author, posting pictures from your events will keep people excited! A good shot of you at a book signing with a crowd of people in line alludes to a fan following that is enticing on a poster at the venue you host at. Smiling people holding your book with a quote reviewing the book is key when building your website, and doubles as a social media marketing trick. If you advertise you event on social media (you absolutely SHOULD) making an event page and posting your favorite pictures from previous events keeps people engaged. (and reminds them the event is coming up by bringing them to your event page) Setting up a raffle to win a copy of your book for anyone who attends can get people more excited to come out, rather than just buy one when they see you next, whenever that will be… ¯\_(ツ)_/¯ Make your event a fun night out people look forward to all week!
You have something worth reading, people just need to know it exists.
As one of the Author Success Consultants for AnewPress, it’s my goal to assist you in getting your book from concept to sales. If you have any questions about publishing, let me know.
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